The
Generalist Advantage

Podcast

E52: AI Is Disrupting Consulting – And that’s a good thing with Jen Rice.

Why Listen:
You want to understand how AI is reshaping strategy, roles, and value delivery in professional services.

Episode Description: 
In this forward-looking conversation, Jen Rice, founder of Groundbreaking, joins to explore how AI is disrupting the consulting industry—and why that disruption is forcing a long-overdue shift toward outcome-focused, customer-centric models. Jen and Julie unpack the tension between specialization and generalization, how generalists are uniquely positioned to lead through systems thinking and orchestration, and why both firms and individuals need to rethink their roles in a rapidly evolving work landscape. They also share practical ideas for building adaptive consulting firms, developing generalist talent, and measuring real impact in a world no longer satisfied with PowerPoint deliverables.

Whether you’re a consultant, leader, or curious generalist, this episode offers insights into the future of work—and what it takes to thrive.

Key Highlights: 

AI Disruption: How AI is reshaping the consulting industry and forcing firms to prioritize outcomes over deliverables.

Specialization vs. Generalization: Why firms must specialize, but individuals must generalize—especially in an AI-powered world.

Outcome Focus: The importance of designing work around measurable client outcomes rather than services or outputs.

Generalists as Orchestrators: The evolving role of generalists as integrators who connect dots, ask better questions, and navigate complexity.

Future of Consulting: A vision for platforms that measure impact in real time and help consultants—and clients—avoid wasted effort.

About Jen Rice:
Jen Rice is the founder and CEO of Groundbreaking, building a startup to measure the full business impact of consulting-led AI transformation.

Her background is 30 years of experience in customer-centric strategy and transformation, including as CX Principal and B2B Sector Lead at Forrester.

Jen’s an integrating generalist who loves unpacking complexity; she’s also a global nomad currently based in London.

  Find Jen Here

LinkedIn: https://www.linkedin.com/in/jenniferrice415/

Website: www.begroundbreaking.co

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