Why Listen: You’ve worked across sales, marketing, or customer roles—and know the real value lies in connecting the dots.
What happens when a generalist takes on the customer acquisition journey? In this episode, we sit down with JP Hébert—part technologist, part marketer, part sales strategist—who brings a systems-level view to how organizations attract and convert customers. Drawing from experience across startups and global firms, JP shares how generalists operate across the full lifecycle, when to bring in specialists, and how to navigate the power dynamics between roles.
Whether you’re in marketing, sales, or leadership, this conversation explores what it means to see the whole system, not just your part of it. We unpack the often-overlooked value of generalists as connectors, integrators, and “good troublemakers” who challenge assumptions—and improve outcomes.
Key Highlights:
- Customer Lifecycle: A breakdown of the marketing-to-sales pipeline and where generalists make a difference.
- System Thinking: How generalists challenge assumptions across stages and align misaligned parts of the customer journey.
- Team Dynamics: Why stepping on toes isn’t always a bad thing—and how to do it with humility.
- Judgment Calls: Knowing when to call in the expert vs. when to run with an idea yourself.
- Career Advice: How to navigate mid-career as a generalist—especially when the job title doesn’t say so.
JP Hébert is a long-time customer-facing technology business executive and enthusiast, the love story started in 1983 with a Commodore-64. Throughout his career, JP has occupied a variety of roles over the years from individual sales contributor to tech startup CEO, and pretty much everything in-between in very small to global organizations. He is also involved with Digital Humani, a nonprofit tech startup focused on reforestation, loves to mentor and is a mean BBQ cook .
Find Them Here
- LinkedIn: https://www.linkedin.com/in/jphebert/
- Website: www.rock8fuel.com